I think Twitter's features are not explained well, which scares some people off. Examples of common misunderstandings: Starting a tweet with a twitter handle doesn't broadcast to anyone but that twitter handle. Even some influencers that I interact with still make this mistake. Put your commentary in front of a RT, or you'll end up like ESPN's Adam… Continue reading Twitter Dos and Don’ts
Last week, Amy Rainey and I went on behalf of Banyan Branch to the day-long MarketMix conference on “Thriving in the Conversation Economy.” This event is the largest annual gathering of marketers in the Pacific Northwest. We got to hear marketing strategy from speakers like Ben Huh, CEO and founder of Cheezburger and Ted Rubin,… Continue reading Recap: MarketMix 2012 conference
Why Learn the Difference: According to alligator wrestlers, there is no such thing as a bad wrestler because if you're bad, you're dead. The normal gait of alligators and crocodiles on land is the “belly crawl,” but they are the only reptiles who can bring their legs directly under themselves in a “high walk.” In… Continue reading Alligators vs. Crocodiles: Tips and Tricks
What is it: Pinterest is way to create moodboards of ideas, items you love, and things that inspire you. It's also one of the fastest growing social properties on the internet. Pinterest lets you engage with design-minded consumers, run Pinterest campaigns, and generate site traffic. How to use it: Pinterest “Pin it to Win it”… Continue reading Pinterest for Designers
Mark your calendars. At 11am EST the 12th, we are hosting our first TweetChat using the hashtag #AskGilt. One randomly selected chatter will win $50 Gilt credit! For our first chat, we’ll talk about holiday gifts and decor. We’re considering making this a recurring event, so please email us with chat ideas, as #AskGilt will… Continue reading Gilt’s First Ever TweetChat!
If you sell goods or services, or if you like to talk digitally about goods or services, affiliate programs are something you should know about because they make you money and are free to set up (for the company too, but I’ll get to that). I love affiliate programs because I feel they are a… Continue reading Affiliate Programs: A Financial Win-Win
I was inspired by Omnomicon’s Rainbow cake and made my own. I used a different recipe but copied her coloring process. Ingredients • 4 cups white whole wheat flour • 4-1/2 teaspoons baking powder • 1 teaspoon salt • 1 cup shortening • 3/4 cup granulated sugar • 3/4 cup Splenda • 4 eggs beaten… Continue reading Rainbow Cake
Today I interviewed with a really neat Seattle-based geocaching company called Groundspeak. For those of you who don’t know, geocaching is a treasure hunting game using GPS. There are over 1 million caches in the world to find. You can also locate benchmarks, which are hidden survey markers that are a part of American history.… Continue reading Seattle’s Geocaching Scene
Excel has amazing abilities to help pay-for-performance online marketers. Pivot tables and the Microsoft Advertising Intelligence Add in allow pay-for-performance online marketers to create popular keyword lists, expand your negatives, create traffic proposals, research market trends and create bid proposals, all within Excel. That's a lot of jargon to say that you can find out… Continue reading Pay-For-Performance Marketing with Excel
The Google search engine is unlike most other search engines in that a company can't just buy a high ranking. Companies have to make themselves appear useful to consumers by following the rules of the Google algorithm, which is a secret. Social media such as company blogs and online interaction with blogs in the company's… Continue reading A Google News SEO Backdoor?