marketing

2018 North America Annual AED Distributor Meeting recap

  The HeartStart Distributor meeting took place in Napa, CA from March 20-22. It was attended by approximately 60 North American distributors plus a number of Philips employees who provided training, support, and business updates. One highlight was a Q&A panel discussion with Cindy Elmekias, Maegan Wilkinson, Brian Arbanas, Jeff Boschee, and Andrea Battisti. They… Continue reading 2018 North America Annual AED Distributor Meeting recap

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marketing

Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

As part of the brand campaign, Philips was involved in the UN’s week of social good conferences in NYC 2017. One of these conferences was the NGO Expo, where Andrea Hofer (MA/TC Social Media Lead) presented on AED Awareness via Social Media (presentation deck, presentation video). Conference attendees included many potential customers (hospitals and health-focused NGOs)… Continue reading Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

marketing · Tips and Tricks

Personal & Professional Social Platform Review

[This post was originally created for and partially posted on the Social Media Explorer blog on August 14, 2017] How do the big three social platforms stack up from a personal and professional standpoint? Facebook, LinkedIn, and Twitter all have strengths and weaknesses. FACEBOOK: Strength: Facebook’s super power is in its ability to keep me in contact… Continue reading Personal & Professional Social Platform Review

marketing

World Heart Day AED campaign

[This blog post was originally posted on the Philips internal blog on November 30, 2016] Written by Andrea Hofer and Pita Keeney This year Philips is celebrating selling our 1.5 millionth Automated External Defibrillator (AED) as well as 20 years in the AED business. The PCMS global team worked together to create an integrated marketing campaign to help get the word out about… Continue reading World Heart Day AED campaign

Outdoors

Winter Geocaching

[This blog post was originally posted on the Geocaching.com blog on December 4, 2015] With winter weather comes new challenges for geocachers. Days are shorter and colder while snow and ice change the landscape, making special equipment necessary. Clockwise from top left: Earthcache at GC1575A Big Four Ice Caves in Washington, Heli ski to GCV3AH “Georgia on… Continue reading Winter Geocaching

Outdoors

A Special Geocaching Mission to a Ghost Town

[This blog post was originally posted on the Geocaching.com blog on April 19, 2015] Any excuse to find a geocache in a ghost town, right? Geocaching HQ received notification that public access to the ghost town of Monte Cristo in the mountains outside of Seattle was about to be closed. Hazardous mining-related waste has to… Continue reading A Special Geocaching Mission to a Ghost Town

Outdoors

The first Giga-Event draws 8,000 Munich attendees

[This blog post was originally posted on the Geocaching.com blog on October 7, 2014]  On August 16, 2014, the world’s first Geocaching Giga Event took place. Annie, Andrea, Raine and Annika traveled from Geocaching headquarters in Seattle to the Bavarian capital of Munich to witness this historic moment. Below is a trip report in the Lackey’s own words: The… Continue reading The first Giga-Event draws 8,000 Munich attendees

Outdoors

Nightcaching at Sweden’s largest Mega-Event

[This blog post was originally posted on the Geocaching.com blog on December 10, 2013]    Editor’s note: Geocaching HQ staff are joining geocachers at Mega-Events around the world to celebrate and share the adventure of geocaching. Andrea Hofer attended Sweden's oldest and largest annual Geocaching event – FUMBLE AFTER DARK 2013. This is Andrea’s account of her trip. Andrea,… Continue reading Nightcaching at Sweden’s largest Mega-Event

marketing

Sonic Chat Recap – Holiday Trends with Michelle Phan

Our December 18, 2012 was full of great holiday style and beauty tips from our fans. We had the pleasure of co-hosting with Michelle Phan, a beauty and fashion blogger. She chatted holiday trends and shared some tips for a healthy, stylish holiday season. We pulled out some of our favorite tweets to share with… Continue reading Sonic Chat Recap – Holiday Trends with Michelle Phan

marketing

Last Week’s #SonicChat Recap!

We love chatting skincare and beauty in our bi-weekly #SonicChat, a one-hour tweet chat that includes tips, special guests, and prizes! Our November 27, 2012 co-host was Stacy Mackler, VP of PR at Lancôme. She chatted holiday prep and how to make the holidays bright! Topics included: How do you stay healthy during the holidays? What are some… Continue reading Last Week’s #SonicChat Recap!