World Heart Day AED campaign

[This blog post was originally posted on the Philips internal blog on November 30, 2016]

Written by Andrea Hofer and Pita Keeney

This year Philips is celebrating selling our 1.5 millionth Automated External Defibrillator (AED) as well as 20 years in the AED business. The PCMS global team worked together to create an integrated marketing campaign to help get the word out about our AED business and provide education on sudden cardiac arrest (SCA) for World Heart Day on September 29.

The team kicked the campaign off with a presentation at the first North American DigiSummit in Andover on the history of Philips AEDs, the importance of AEDs in treating SCA, and offered a live demonstration of how easy our AEDs are to use.

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The integrated awareness and education campaign included PR, media pitches, adding updated save stories, a social campaign involving Twitter, LinkedIn, Facebook, and PhilipsVoice, an educational quiz, an infographic, a NA-focused search campaign, and a free employee AED training campaign.

react.PNGThe social content focused on driving interest to our site, positioning Philips as a professional thought leader and innovator of AEDs and nurturing relationships with industry influencers. Our own Carla Kriwet shared a thought leadership piece in LinkedIn to help get the word out! The campaign successfully reached our target audience and was retweeted by paramedics, professors and MDs. Total social reach was 1.3 million and total engagements were 9.2K (source: Sprinklr). PR efforts resulted in 20 pieces of coverage, generating 6.2 million impressions.

Our message is clear: Philips AED solutions act as your personal coach to guide you through a cardiac emergency with a simple, step-by-step process. With access to the right equipment and support, everyone can help save a life.

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Contact Information

If you are interested in setting up an AED social campaign in your market please contact Andrea Hofer (Andrea.Hofer@philips.com) for guidance.

If you are interested in save story content or search campaign contact Pita Keeney (pita.keeney@philips.com) for more information.

For PR questions contact Leigh White (Leigh.white@philips.com) or Ingrid Mitchell (Ingrid.mitchell@philips.com).

About the authors:

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Andrea Hofer
Social Media Manager
Ultrasound & PCMS
andrea.hofer@philips.com
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Pita Keeney
Sr. Digital Marketing Manager
PCMS Global Marketing Comm. & Digital
pita.keeney@philips.com

Winter Geocaching

AAEAAQAAAAAAAAQiAAAAJDcxMGM0NjkzLTVlYTAtNGIzOC05NmQ5LTI3OTNkOTcwM2UxZQ.jpg[This blog post was originally posted on the Geocaching.com blog on December 4, 2015]

With winter weather comes new challenges for geocachers. Days are shorter and colder while snow and ice change the landscape, making special equipment necessary.

Clockwise from top left: Earthcache at GC1575A Big Four Ice Caves in Washington, Heli ski to GCV3AH “Georgia on my mind” in Georgia, Eurasia, GC141MY The Northern Lights (Traditional Cache) in Newfoundland and Labrador, unknown night cache, unknown doggie cache, unknown tree cache.

Despite the winter challenges, you can still remain active in the game! Winter geocaching activities include:

  • Build skills for new geocaching experiences at a rock climbing gym.
  • Visit a library cache.
  • Host or attend a geocaching event.
  • Work on Puzzle caches.
  • Take a trip to low altitude places to find more accessible geocaches.
  • Channel your inner Maker Madness and create wow-worthy caches, trackables, and SWAG for placement in the Spring.
  • Scout potential hide locations to see how they look in the winter.
  • Venture into the snow. Bring a poking stick and poke that snow till you hear a clang or thud. Before heading out, make sure you’ve reviewed our cold weather caching tips.

Clockwise from top left: GC4WEJH Franz Josef Glacier (Waikato) in North Island, New Zealand, GC115ZX Deception Island EarthCache in Antarctica, unknown mountain cache, GC115ZX Deception Island EarthCache in Antarctica.

Depending on where you’re located, you can be in for any type of weather. With these seasonal geocache finding tips and seasonal geocache owner tips, you can make geocaching a year-round activity!

Winter can be an incredible and inspiring time.

What wintertime geocaching activities do you enjoy?

A Special Geocaching Mission to a Ghost Town

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[This blog post was originally posted on the Geocaching.com blog on April 19, 2015]

Any excuse to find a geocache in a ghost town, right? Geocaching HQ received notification that public access to the ghost town of Monte Cristo in the mountains outside of Seattle was about to be closed. Hazardous mining-related waste has to be removed. It’s the same location where Geocaching founder, Jeremy Irish and his wife Samsy placed one of the oldest caches in the state, on November 19, 2000. We decided to use the last weekend before the closing date of April 15th, 2015 to retrieve the historic geocache.

An unexpected snowfall upped the terrain rating of the caching trip but gave us a chance to explore a winter wonderland. The 10 mile hike (including side excursions to cache) led us across rivers, through woods, and to crumbling miners’ homes.

We look forward to repeating the hike and replacing the cache when the mining town opens up to visitors again. Now to fill in the next hole for the Jasmer Challenge!

Check out the pictures of the adventure below. Tell us your favorite geocaching adventure below, and we just may feature it in our next blog post!

Bri crossing the only “bridge” to Monte Cristo

The snowy trail to the geocache site

Ghost town building

Jeremy and Samsy recovering the geocache hidden in 2000

Jeremy Irish and Bryan Roth, Co-Founders of Geocaching

The first Giga-Event draws 8,000 Munich attendees

[This blog post was originally posted on the Geocaching.com blog on October 7, 2014

On August 16, 2014, the world’s first Geocaching Giga Event took place. Annie, Andrea, Raine and Annika traveled from Geocaching headquarters in Seattle to the Bavarian capital of Munich to witness this historic moment. Below is a trip report in the Lackey’s own words:

The first-ever Giga was a blast! In geocaching terms, Giga means 5,000+ participants, but Mia San Giga 2014 had well over 8,000 participants!

A Giga would not be complete with a whole weekend of mega entertainment. The night before the giga, we attended the “ochsenessen,” where a whole ox was roasted on a spit in true Bavarian style. This was a chance to sit down and chat about local ‘caching customs. We learned that German cachers refer to each other using “Du” instead of “Sie” (both meaning “You.”) Normally “Du” is reserved for family, extremely close friends and sports teammates. This is an example of the instant community geocaching creates.

Saturday was the big event! The doors opened at the Munich Olympic Stadium and hundreds of visitors to our shared lackey/volunteer booth started flowing in. We enjoyed the wide selection of options available from vendors, including geocaching socks, Geocoins, and T5 gear. The food stalls, beer garden, and stage also provided constant entertainment. Particularly fun were the bavarian-themed games for kids of all ages including a stein lifting contest, a “cow” milking contest, and a coaster toss (the target was a barrel.) All the while geocachers ziplined overhead across the stadium and toured the rooftops of this architectural marvel.

On Sunday we rounded out the weekend with a great finale at the breakfast event in the festive hall of the famous Munich Hofbräuhaus. Together with hundreds of cachers we enjoyed a beer and white sausages for breakfast followed by a tour of the most interesting places in Munich thanks to 30 lab caches.

We would like to thank all the friendly geocachers from all over the world for the fun, the insights, and the opportunity to participate in the geocaching community. A special thank you goes to the giga organizers and all the volunteers for their hard work in creating such a smoothly running and memorable experience.

Want more? This video immerses you in the experience (and it’s only 3 minutes!) https://www.youtube.com/watch?v=7IvdlzMI9Y0

Nightcaching at Sweden’s largest Mega-Event

[This blog post was originally posted on the Geocaching.com blog on December 10, 2013

 

Editor’s note: Geocaching HQ staff are joining geocachers at Mega-Events around the world to celebrate and share the adventure of geocaching. Andrea Hofer attended Sweden’s oldest and largest annual Geocaching event – FUMBLE AFTER DARK 2013. This is Andrea’s account of her trip.

Andrea, representing Geocaching HQ. Photo: Marcus Bengtsson

After attending Florida Finders Fest, I hopped on a plane and made my way to Fumble after Dark in Sweden, getting a chance to see two different communities back to back! Sweden in November feels much like Seattle in November – short, drizzly days and long, chilly nights. That’s why Fumble after Dark is so great: 900 participants come together to embrace the long nights and make them into an opportunity for amazing geocaching!

Photo courtesy of Marcus Bengtsson

 

The event was in Sodertalje, a one-hour drive from Stockholm. After my 22 hour travel from Florida, I gratefully settled in at the adorably Ikea-esque Scandic hotel. A few fun facts about driving in Sweden:

  • You have to keep your Headlights turned on 24/7 by law.
  • Traffic lights briefly turn orange after red to warn that green is coming.
  • In a Peugeot, “A” means “drive” and when you brake, the motor goes completely silent.

The Fumble After Dark event ran from 10 AM to midnight. Noon to 5 was reserved for presentations, which included puzzle cache tips, a fascinating presentation on “lost places” (especially Detroit), and cache hiding tips from the Swedish Reviewers. I gave a presentation focusing on what the Geocaching HQ Community Team does and our plans for 2014. I also learned that the majority of the attendees are on Facebook and completed the entire #31in31 August challenge!

Swedish reviewers presenting. Photo: Marcus Bengtsson

Next it was time to load up the night caches’ GPS coordinates (including the 10 lab caches) and head out into the woods for 3-4 hours of spooky excitement celebrating All Souls’ Day.

Setting out. Photo: Marcus Bengtsson

The only light is the one you bring. Photo: Marcus Bengtsson

A knot-based puzzle off-trail in a forest.

Climbing to get the find code for one of the Lab caches. Photo: Marcus Bengtsson

It was utterly dark, chilly, off-trail in a forest, muddy, hilly, scary, and exciting, and I was glad to have been invited to tag along with the Swedish Reviewers. Much of the cache terrain was higher than one would see at a similar event in the U.S. and the geocaches were all clever, especially the haunted kindergarten lab cache:

Many thanks to organizer Fredrik Wellener and all the geocachers who helped create this very special experience.

Click here to see more pictures from Fumble After Dark.

Have you ever gone nightcaching? Share your best experiences with us in the comments below!

Sonic Chat Recap – Holiday Trends with Michelle Phan

Sonic-Chat-Recap-with-Michelle-Phan-125x125Our December 18, 2012 was full of great holiday style and beauty tips from our fans. We had the pleasure of co-hosting with Michelle Phan, a beauty and fashion blogger.

She chatted holiday trends and shared some tips for a healthy, stylish holiday season.

We pulled out some of our favorite tweets to share with you: 

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Here are the topics we discussed along with some of your great responses:

Q1: What are your tips to stay cozy but fashionable in the winter?

  • @Gucchie23: “I love the over sized sweaters with leggings. fashionable and comfortable.”
  • @labyo2do2do: “Layering clothes, wearing skinny jeans & knee high boots, scarf too.”
  • @jeevonkay: “comfortable boots and infinity scarf.”

Q2: What are you looking for in your dream holiday party look?

  • @MichellePhan: “Lace! I love how lace gives your entire look a romantic classy touch.”
  • @MardelD03: “Shimmer and glow!”
  • @amyl12: “A flattering style, probably navy blue, and some sequin and sheer material.”

Q3: What beauty products must you have in your purse during the winter?

  • @kygurl62689: “Nivea A Kiss of Shimmer Lip Balm and a moisturizing lotion/hand cream.”
  • @etfani: “Red Plump lipstick.”
  • @amyl12: “A really good lip balm and hand lotion, also some loose face powder.”

Q4: What are you asking Santa for this year?

  • @LSAS1: “For a healthy and happy family. We are blessed.”
  • @mcgraw14me: “Would love to have some new jeans, boots and a @Clarisonic Mia!!”
  • @MardelD03: “Patience and makeup!”

Q5: What is the best gift you’ve ever given or received?

  • @momUNblogger: “Best gift I ever received was my barbie corvette back when I was little. It was so, so exciting.”
  • @PaulinaChills: “A pair of diamond earrings I wear them all the time.”
  • @idontlooksick: “Engagement ring designed by my husband w/ stone from his great-grandparents. he gave it 2me 1 yr ago yesterday.”

With 198 participants, a twitter reach of over 27 million people, and trending nationwide, this was our best #SonicChat yet. Join us on January 22 to try and make the next one even better!

How the #SonicChat works:

  • We’ve already set up a tweet chat “room” that you can use to participate here:http://tweetchat.com/room/SonicChat
  • Many people also like to use Hootsuite or Tweetdeck for tweet chats. If this is the case for you, you’ll just need to set up a column with the hashtag #SonicChat.
  • Join in any time during the hour. The more the merrier!
  • We will ask a series of questions, each beginning with “Q1,” “Q2,” and so on. If you’d like to answer a question, just tweet back with “A1,” “A2,” etc. to the corresponding question.
  • Feel free to RT great comments from @Clarisonic or other participants in the chat, and interact as much or as little as you like. Just be sure to include the hashtag #SonicChat in all your tweetsso everyone can keep track of the conversation!
  • Most of all, #SonicChat is about learning, sharing, and having fun.

Last Week’s #SonicChat Recap!

CS-Blog-Image-125x125We love chatting skincare and beauty in our bi-weekly #SonicChat, a one-hour tweet chat that includes tips, special guests, and prizes!

Our November 27, 2012 co-host was Stacy Mackler, VP of PR at Lancôme. She chatted holiday prep and how to make the holidays bright!

Topics included:

  • How do you stay healthy during the holidays?
  • What are some of your favorite skin and body products to give and receive during the holidays?
  • Do you have any special holiday looks planned? Fancy new dress, metallic eye shadow, pink Christmas tree?
  • What are your favorite holiday traditions/plans?
  • How are you giving back this holiday season?
  • What does an ideal holiday party look like to you?

We pulled out some of our favorite tweets to share with you. They got us in the holiday spirit, and we hope they do the same for you:

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With 154 participants, a twitter reach of over 11 million people, and trending nationwide, we were certainly busy!

We will be at it again on Tuesday, December 11th at 11am PDT. Join us!

How the #SonicChat works:

  • We’ve already set up a tweet chat “room” that you can use to participate here:http://tweetchat.com/room/SonicChat
  • Many people also like to use Hootsuite or Tweetdeck for tweet chats. If this is the case for you, you’ll just need to set up a column with the hashtag #SonicChat.
  • Join in any time during the hour. The more the merrier!
  • We will ask a series of questions, each beginning with “Q1,” “Q2,” and so on. If you’d like to answer a question, just tweet back with “A1,” “A2,” etc. to the corresponding question.
  • Feel free to RT great comments from @Clarisonic or other participants in the chat, and interact as much or as little as you like. Just be sure to include the hashtag #SonicChat in all your tweetsso everyone can keep track of the conversation!
  • Most of all, #SonicChat is about learning, sharing, and having fun.

Photo by Ellen Moran via GettyImages