Randi Zukerberg/Zuckerberg Media/Future Consumers Her best advice for women in tech? “Have a male name.” Consumers are interested in longer form content. Examples include the broadway plays “Angels in America” and “Harry Potter,” both of which are 7 hours+ over 2 nights. Andrea’s thoughts: Consumers have limited attention and want to devote it exclusively to… Continue reading Digital Summit 2019 recap

Background: Philips' ongoing AED paid social campaign in the United States has been testing new outreach methods since 2017.Audience: Office Administrators, Nurses, and Health & Safety OfficersDestination URL: https://www.usa.philips.com/healthcare/medical-specialties/workplace-and-community-aedOne content type we tested are 360 image ads. 360 image features: Facebook onlyMobile onlyBest for awareness stage (buying on reach).Can be followed up with retargeting. How… Continue reading AED Facebook Campaign: 360 Images

  The HeartStart Distributor meeting took place in Napa, CA from March 20-22. It was attended by approximately 60 North American distributors plus a number of Philips employees who provided training, support, and business updates. One highlight was a Q&A panel discussion with Cindy Elmekias, Maegan Wilkinson, Brian Arbanas, Jeff Boschee, and Andrea Battisti. They… Continue reading 2018 North America Annual AED Distributor Meeting recap

As part of the brand campaign, Philips was involved in the UN’s week of social good conferences in NYC 2017. One of these conferences was the NGO Expo, where Andrea Hofer (MA/TC Social Media Lead) presented on AED Awareness via Social Media (presentation deck, presentation video). Conference attendees included many potential customers (hospitals and health-focused NGOs)… Continue reading Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

[This blog post was originally posted on the Philips internal blog on November 30, 2016] Written by Andrea Hofer and Pita Keeney This year Philips is celebrating selling our 1.5 millionth Automated External Defibrillator (AED) as well as 20 years in the AED business. The PCMS global team worked together to create an integrated marketing campaign to help get the word out about… Continue reading World Heart Day AED campaign