Digital Summit 2019 recap

Randi Zukerberg/Zuckerberg Media/Future Consumers Her best advice for women in tech? “Have a male name.” Consumers are interested in longer form content. Examples include the broadway plays “Angels in America” and “Harry Potter,” both of which are 7 hours+ over 2 nights. Andrea’s thoughts: Consumers have limited attention and want to devote it exclusively to… Continue reading Digital Summit 2019 recap


AED Facebook Campaign: 360 Images

Background: Philips' ongoing AED paid social campaign in the United States has been testing new outreach methods since 2017.Audience: Office Administrators, Nurses, and Health & Safety OfficersDestination URL: content type we tested are 360 image ads. 360 image features: Facebook onlyMobile onlyBest for awareness stage (buying on reach).Can be followed up with retargeting. How… Continue reading AED Facebook Campaign: 360 Images


2018 North America Annual AED Distributor Meeting recap

  The HeartStart Distributor meeting took place in Napa, CA from March 20-22. It was attended by approximately 60 North American distributors plus a number of Philips employees who provided training, support, and business updates. One highlight was a Q&A panel discussion with Cindy Elmekias, Maegan Wilkinson, Brian Arbanas, Jeff Boschee, and Andrea Battisti. They… Continue reading 2018 North America Annual AED Distributor Meeting recap


Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

As part of the brand campaign, Philips was involved in the UN’s week of social good conferences in NYC 2017. One of these conferences was the NGO Expo, where Andrea Hofer (MA/TC Social Media Lead) presented on AED Awareness via Social Media (presentation deck, presentation video). Conference attendees included many potential customers (hospitals and health-focused NGOs)… Continue reading Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

marketing · Tips and Tricks

Personal & Professional Social Platform Review

[This post was originally created for and partially posted on the Social Media Explorer blog on August 14, 2017] How do the big three social platforms stack up from a personal and professional standpoint? Facebook, LinkedIn, and Twitter all have strengths and weaknesses. FACEBOOK: Strength: Facebook’s super power is in its ability to keep me in contact… Continue reading Personal & Professional Social Platform Review


World Heart Day AED campaign

[This blog post was originally posted on the Philips internal blog on November 30, 2016] Written by Andrea Hofer and Pita Keeney This year Philips is celebrating selling our 1.5 millionth Automated External Defibrillator (AED) as well as 20 years in the AED business. The PCMS global team worked together to create an integrated marketing campaign to help get the word out about… Continue reading World Heart Day AED campaign


Sonic Chat Recap – Holiday Trends with Michelle Phan

Our December 18, 2012 was full of great holiday style and beauty tips from our fans. We had the pleasure of co-hosting with Michelle Phan, a beauty and fashion blogger. She chatted holiday trends and shared some tips for a healthy, stylish holiday season. We pulled out some of our favorite tweets to share with… Continue reading Sonic Chat Recap – Holiday Trends with Michelle Phan


Last Week’s #SonicChat Recap!

We love chatting skincare and beauty in our bi-weekly #SonicChat, a one-hour tweet chat that includes tips, special guests, and prizes! Our November 27, 2012 co-host was Stacy Mackler, VP of PR at Lancôme. She chatted holiday prep and how to make the holidays bright! Topics included: How do you stay healthy during the holidays? What are some… Continue reading Last Week’s #SonicChat Recap!

marketing · Tips and Tricks · Uncategorized

Twitter Dos and Don’ts

I think Twitter's features are not explained well, which scares some people off. Examples of common misunderstandings: Starting a tweet with a twitter handle doesn't broadcast to anyone but that twitter handle. Even some influencers that I interact with still make this mistake. Put your commentary in front of a RT, or you'll end up like ESPN's Adam… Continue reading Twitter Dos and Don’ts