2018 North America Annual AED Distributor Meeting recap

  The HeartStart Distributor meeting took place in Napa, CA from March 20-22. It was attended by approximately 60 North American distributors plus a number of Philips employees who provided training, support, and business updates. One highlight was a Q&A panel discussion with Cindy Elmekias, Maegan Wilkinson, Brian Arbanas, Jeff Boschee, and Andrea Battisti. They… Continue reading 2018 North America Annual AED Distributor Meeting recap


Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

As part of the brand campaign, Philips was involved in the UN’s week of social good conferences in NYC 2017. One of these conferences was the NGO Expo, where Andrea Hofer (MA/TC Social Media Lead) presented on AED Awareness via Social Media (presentation deck, presentation video). Conference attendees included many potential customers (hospitals and health-focused NGOs)… Continue reading Presentation at the 2017 NGO Expo on “Technology for Social Good – AED Social Campaign.”

marketing · Tips and Tricks

Personal & Professional Social Platform Review

[This post was originally created for and partially posted on the Social Media Explorer blog on August 14, 2017] How do the big three social platforms stack up from a personal and professional standpoint? Facebook, LinkedIn, and Twitter all have strengths and weaknesses. FACEBOOK: Strength: Facebook’s super power is in its ability to keep me in contact… Continue reading Personal & Professional Social Platform Review


World Heart Day AED campaign

[This blog post was originally posted on the Philips internal blog on November 30, 2016] Written by Andrea Hofer and Pita Keeney This year Philips is celebrating selling our 1.5 millionth Automated External Defibrillator (AED) as well as 20 years in the AED business. The PCMS global team worked together to create an integrated marketing campaign to help get the word out about… Continue reading World Heart Day AED campaign


Sonic Chat Recap – Holiday Trends with Michelle Phan

Our December 18, 2012 was full of great holiday style and beauty tips from our fans. We had the pleasure of co-hosting with Michelle Phan, a beauty and fashion blogger. She chatted holiday trends and shared some tips for a healthy, stylish holiday season. We pulled out some of our favorite tweets to share with… Continue reading Sonic Chat Recap – Holiday Trends with Michelle Phan


Last Week’s #SonicChat Recap!

We love chatting skincare and beauty in our bi-weekly #SonicChat, a one-hour tweet chat that includes tips, special guests, and prizes! Our November 27, 2012 co-host was Stacy Mackler, VP of PR at Lancôme. She chatted holiday prep and how to make the holidays bright! Topics included: How do you stay healthy during the holidays? What are some… Continue reading Last Week’s #SonicChat Recap!

marketing · Tips and Tricks · Uncategorized

Twitter Dos and Don’ts

I think Twitter's features are not explained well, which scares some people off. Examples of common misunderstandings: Starting a tweet with a twitter handle doesn't broadcast to anyone but that twitter handle. Even some influencers that I interact with still make this mistake. Put your commentary in front of a RT, or you'll end up like ESPN's Adam… Continue reading Twitter Dos and Don’ts

marketing · Uncategorized

Gilt’s First Ever TweetChat!

Mark your calendars. At 11am EST the 12th, we are hosting our first TweetChat using the hashtag #AskGilt. One randomly selected chatter will win $50 Gilt credit! For our first chat, we’ll talk about holiday gifts and decor. We’re considering making this a recurring event, so please email us with chat ideas, as #AskGilt will… Continue reading Gilt’s First Ever TweetChat!

marketing · Uncategorized

Affiliate Programs: A Financial Win-Win

If you sell goods or services, or if you like to talk digitally about goods or services, affiliate programs are something you should know about because they make you money and are free to set up (for the company too, but I’ll get to that). I love affiliate programs because I feel they are a… Continue reading Affiliate Programs: A Financial Win-Win