I think Twitter’s features are not explained well, which scares some people off. Examples of common misunderstandings:
- Starting a tweet with a twitter handle doesn’t broadcast to anyone but that twitter handle. Even some influencers that I interact with still make this mistake.
- Put your commentary in front of a RT, or you’ll end up like ESPN’s Adam Schefter, who recently made Cardinals running back Beanie Wells look like he was smack talking his own quarterbacks.
- Hashtags help people search for things on Twitter, see what topics are “trending” or popular, or filter a conversation on a topic such as an event or tweetchat. Don’t overuse them.
I recommend that twitter offer better training when you sign up.