marketing · Uncategorized

Pay-For-Performance Marketing with Excel

Excel has amazing abilities to help pay-for-performance online marketers. Pivot tables and the Microsoft Advertising Intelligence Add in allow pay-for-performance online marketers to create popular keyword lists, expand your negatives, create traffic proposals, research market trends and create bid proposals, all within Excel. That's a lot of jargon to say that you can find out… Continue reading Pay-For-Performance Marketing with Excel

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marketing · Uncategorized

A Google News SEO Backdoor?

The Google search engine is unlike most other search engines in that a company can't just buy a high ranking. Companies have to make themselves appear useful to consumers by following the rules of the Google algorithm, which is a secret. Social media such as company blogs and online interaction with blogs in the company's… Continue reading A Google News SEO Backdoor?