I think Twitter's features are not explained well, which scares some people off. Examples of common misunderstandings: Starting a tweet with a twitter handle doesn't broadcast to anyone but that twitter handle. Even some influencers that I interact with still make this mistake. Put your commentary in front of a RT, or you'll end up like ESPN's Adam… Continue reading Twitter Dos and Don’ts
Last week, Amy Rainey and I went on behalf of Banyan Branch to the day-long MarketMix conference on “Thriving in the Conversation Economy.” This event is the largest annual gathering of marketers in the Pacific Northwest. We got to hear marketing strategy from speakers like Ben Huh, CEO and founder of Cheezburger and Ted Rubin,… Continue reading Recap: MarketMix 2012 conference
The Google search engine is unlike most other search engines in that a company can't just buy a high ranking. Companies have to make themselves appear useful to consumers by following the rules of the Google algorithm, which is a secret. Social media such as company blogs and online interaction with blogs in the company's… Continue reading A Google News SEO Backdoor?