I was inspired by Omnomicon’s Rainbow cake and made my own. I used a different recipe but copied her coloring process. Ingredients • 4 cups white whole wheat flour • 4-1/2 teaspoons baking powder • 1 teaspoon salt • 1 cup shortening • 3/4 cup granulated sugar • 3/4 cup Splenda • 4 eggs beaten… Continue reading Rainbow Cake
Seattle’s Geocaching Scene
Today I interviewed with a really neat Seattle-based geocaching company called Groundspeak. For those of you who don’t know, geocaching is a treasure hunting game using GPS. There are over 1 million caches in the world to find. You can also locate benchmarks, which are hidden survey markers that are a part of American history.… Continue reading Seattle’s Geocaching Scene
Pay-For-Performance Marketing with Excel
Excel has amazing abilities to help pay-for-performance online marketers. Pivot tables and the Microsoft Advertising Intelligence Add in allow pay-for-performance online marketers to create popular keyword lists, expand your negatives, create traffic proposals, research market trends and create bid proposals, all within Excel. That's a lot of jargon to say that you can find out… Continue reading Pay-For-Performance Marketing with Excel
A Google News SEO Backdoor?
The Google search engine is unlike most other search engines in that a company can't just buy a high ranking. Companies have to make themselves appear useful to consumers by following the rules of the Google algorithm, which is a secret. Social media such as company blogs and online interaction with blogs in the company's… Continue reading A Google News SEO Backdoor?
Betwixt & Between 